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Marketing
Marketing on Platforms
‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education
June 28, 2022
Managing Through Crisis
A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates
June 28, 2022
Business of TV
Why Hoka is experimenting with connected TV in its first global campaign
June 28, 2022
Beyond Ads
Samsung turns to Discord to build out its metaverse strategy
June 27, 2022
Digiday @ Cannes
‘We had to tear up our brief’: AB InBev’s in-house agency founder talks progress on the ground in Cannes
June 27, 2022
Digiday @ Cannes
As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
June 24, 2022
Digiday @ Cannes
On the French Riviera, ad tech braces for a correction
June 24, 2022
Gaming & Esports
Why esports companies are looking beyond competition as they invest more in live events
June 24, 2022
The Confessions
Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’
June 24, 2022
Business of TV
‘Some real-time adjusting’: How the Boston Celtics are working with advertisers
June 23, 2022
Digiday @ Cannes
Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival ‘action-oriented,’ ready to wheel-and-deal
June 23, 2022
Marketing on Platforms
‘Onus on the quality and context’: What the new chief creative officer role means for The Brandtech Group
June 23, 2022
Digiday @ Cannes
Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
June 22, 2022
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