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Marketing
Navigating Economic Instability
‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
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Digiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly
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Brands in Culture
Why Spotify makes Wrapped its annual marketing moment
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Brands in Culture
A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza
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Why Tractor Supply Company made its TV ad to look like TikTok
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Navigating Economic Instability
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
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Content & Commerce
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
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Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
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Managing Through Crisis
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
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Member Exclusive
Digiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays
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Brands in Culture
Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry
November 28, 2022
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