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Member Exclusive
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
October 26, 2022
Experimental Channels
Inside Shake Shack’s push to BeReal and cater to its surging user base
October 26, 2022
Marketing
Why this nonprofit is using augmented reality to cut through the divisive noise of social media
October 26, 2022
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Navigating Economic Instability
UM Worldwide’s Stacey Stewart assesses the state of the advertising market
October 25, 2022
The Programmatic Publisher
Why some of the largest publishers are breaking up with ad tech middlemen
October 25, 2022
Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
October 24, 2022
Marketing on Platforms
Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
October 24, 2022
Gaming & Esports
Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations
October 24, 2022
Privacy
How an ad tech firm co-opted IAB Europe’s Transparency and Consent Framework to collect fingerprinting data
October 24, 2022
Navigating Economic Instability
As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment
October 24, 2022
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