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Marketing
Brands in Culture
Why Spotify makes Wrapped its annual marketing moment
December 1, 2022
Brands in Culture
A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza
November 30, 2022
Member Exclusive
Future of TV Briefing: TikTok’s other creator monetization program
November 30, 2022
Marketing on Platforms
How Philadelphia Cream Cheese is finding its place on Reddit
November 30, 2022
Brands in Culture
Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022
Navigating Economic Instability
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
November 30, 2022
Content & Commerce
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
November 30, 2022
Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
November 29, 2022
Managing Through Crisis
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
November 29, 2022
Member Exclusive
Digiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays
November 29, 2022
Brands in Culture
Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry
November 28, 2022
Beyond Ads
Why Shutterstock is betting on generative AI for the future of stock images
November 28, 2022
Marketing on Platforms
Foot Locker is showcasing staffers, popular musicians through social media and digital out-of-home to appeal to Gen Z
November 28, 2022
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