R.I.P Vine. So long, Meerkat. Rest in power, Sports Authority.
This was a rough year all the way around. Not the least of all for the brands and platforms — big and small — that bit the dust in 2016, either by way of bankruptcy or acquisition. As this godforsaken annus horribilis fades into 2017, we wish these brands one final farewell. The names may be gone, but they are not forgotten.
Meerkat
The social media darling of 2015 was officially dead in 2016. The live-streaming app made its name at the South by Southwest festival last year. But facing competition from Periscope and Facebook Live — both of which have better distribution — Meerkat CEO Ben Rubin decided to ditch the live-streaming business. Life on Air, the company behind Meerkat, built video messaging app Houseparty after the death of Meerkat.
Vine
In October, Twitter shut down video-sharing app Vine so the struggling social network could refocus on its core business. Vine will be missed by many. As Tim Armoo, co-founder of video influencer platform Fanbytes, described, if you look through the hashtag #RIPVine, you will find that some of the more genius comedic moments to ever unfold over six seconds.
https://twitter.com/TheFunnyFml/status/801647783870681088
Amazon Webstore
Amazon announced last March that it would be shuttering its Webstore e-commerce platform effective July. However, sellers were notified in February that order processing on Webstore properties would cease on May 1, 2016, bumping up the deadline to migrate to another service by 60 days. It seems Amazon even does its failing efficiently.
LiveRail
On the ad tech side, Facebook closed LiveRail this year, its video ad exchange business that was acquired for a reported $400 million to $500 million back in 2014. Brian Boland, vp of ad tech for Facebook, said that ad fraud was the biggest hurdle that LiveRail hit.
Sports Authority
2016 was a tough year for many retailers, too. Sports Authority filed for bankruptcy protection in March with more than $1 billion in debt, and scrambled to close its 450 stores shortly. Now, Sports Authority is taken by Dick’s Sporting Goods, a more high-end retailer.
SimplyHired
A job search engine with 30 million monthly users active in 24 countries and 12 languages, SimplyHired simply vanished this year. The site, once a competitor to LinkedIn and Monster.com, shut down in June, pieces of it acquired by EreMedia.
Storefront
The company, which specialized in making it easier for artists and vendors to find and rent short-term retail space, announced on its site that as of March 17, it was no longer in operation. Founded in 2012, Storefront was an online marketplace that paired artists, designers and brands with short-term retail spaces, a sort of Airbnb-meets-Etsy.
Olympic Gardens
The notorious Las Vegas strip club — known to locals as “OG gentlemen’s club” — put down its pasties for good in October. Despite being perennially popular, the club was mired in legal battles. But this raises a pertinent question: If there’s no hope for the OGs, who will possibly stand a chance in 2017?
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.