Lock in a year of Digiday+ for 35% less. Ends May 29.
Why there’s a really good chance you’re working a K-beauty trend
Earlier this month, CosmoProf Asia—a business-to-business beauty convention—offered more than 60,000 buyers and visitors a glimpse at beauty products set to hit the Asian market.
Among them was Yvonne Kai, a beauty blogger and entrepreneur who made the trek to Hong Kong from Las Vegas. “[In Asia], there’s way more emphasis on skincare, more focus on beauty and wellness, and more purchase power and competition—all of which translates to more product effectiveness and innovation,” Kai said, regarding her main reason for attending.
Some of the big trends she noticed were textures in makeup and solid essence in skincare. Considering the rate at which K-beauty trends have been catching on, both are no doubt already on most U.S. beauty brands’ radars.
To read the rest of this story, please visit Glossy.
More in Marketing
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.