Join us Sept. 14-16 in Miami to connect with top publishing leaders
Why there’s a really good chance you’re working a K-beauty trend
Earlier this month, CosmoProf Asia—a business-to-business beauty convention—offered more than 60,000 buyers and visitors a glimpse at beauty products set to hit the Asian market.
Among them was Yvonne Kai, a beauty blogger and entrepreneur who made the trek to Hong Kong from Las Vegas. “[In Asia], there’s way more emphasis on skincare, more focus on beauty and wellness, and more purchase power and competition—all of which translates to more product effectiveness and innovation,” Kai said, regarding her main reason for attending.
Some of the big trends she noticed were textures in makeup and solid essence in skincare. Considering the rate at which K-beauty trends have been catching on, both are no doubt already on most U.S. beauty brands’ radars.
To read the rest of this story, please visit Glossy.
More in Marketing
By the numbers: Wall Street’s tough assessment of ad tech
Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.