Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.
It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.
Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.
Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.