Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Bacon. Is there anything it can’t make better? Ford is coming dangerously close to finding out.
Just about any visit to the Internet yields the latest wacky bacon recipe or new bacon-flavored product, like bacon shaving cream and bacon flavored condoms. All this bacon hype reached its peak about a year ago – its aporktheosis, if you will – but that’s not stopping Ford from getting on the trend now.
This Saturday is apparently International Bacon Day. To mark the occasion, Ford is offering to wrap your 2014 Fiesta in bacon – kind of. It’s not actual bacon, but a bacon shrink wrapped design. Ford customers, and more importantly bacon fanatics, can now choose from four different bacon designs to prokify their ride.
The full “Bacon Wrap” design features 10 strips of bacon that appear to be rolled around the car, like a giant automotive amuse-bouche. For drivers who want a sleeker bacon look there is the “Bacon Racing Strips”: two pieces of bacon on the car’s hood. For those who just want a taste, there is the “Side of Bacon” option, which is two strips of bacon that wrap over the rear wheels, or “Bacon Mini Strips,” which are even smaller bacon graphics. Prices for these custom bacon wraps range from $78-$318, plus installation costs.
Ford isn’t the first brand to try to get on the bacon bandwagon late. This past April, Scope played an April Fool’s joke and announced a new bacon-flavored mouthwash.
So, if, for some reason, you’ve ever dreamed of driving a bacon mobile, your dreams can now come true.
More in Marketing
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.
