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Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
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LAST CHANCE:
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Yuyu Chen
Yuyu Chen
WTF Series
WTF is supply path optimization?
Member Exclusive
Fighting fakes: Alibaba is filled with counterfeits
Member Exclusive
The next billion: Marketers are finding their way on WeChat
Marketing
A day in the life of M&M’s brand director before the Super Bowl
Marketing
Amazon is targeting Google search budgets
Marketing on Platforms
‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic
The Programmatic Marketer
Programmatic boosters admit the industry is facing a trust issue
Future of TV
Gatorade is kicking off a livestreaming video series on Twitter
Marketing
Amazon to agencies: Alexa is the future, but we’re going slow on voice ads
The Programmatic Marketer
Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym
The Programmatic Marketer
One digital media area the duopoly isn’t dominating: Cannabis ads
Data Regulation
GDPR is coming, and data management platforms are in the crosshairs
Member Exclusive
2018 will be a year for programmatic cleanup
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