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At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
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AI Marketing Strategies | NYC
Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
SECURE SEAT
Yuyu Chen
Yuyu Chen
WTF Series
WTF is supply path optimization?
Member Exclusive
Fighting fakes: Alibaba is filled with counterfeits
Member Exclusive
The next billion: Marketers are finding their way on WeChat
Marketing
A day in the life of M&M’s brand director before the Super Bowl
Marketing
Amazon is targeting Google search budgets
Marketing on Platforms
‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic
The Programmatic Marketer
Programmatic boosters admit the industry is facing a trust issue
Future of TV
Gatorade is kicking off a livestreaming video series on Twitter
Marketing
Amazon to agencies: Alexa is the future, but we’re going slow on voice ads
The Programmatic Marketer
Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym
The Programmatic Marketer
One digital media area the duopoly isn’t dominating: Cannabis ads
Data Regulation
GDPR is coming, and data management platforms are in the crosshairs
Member Exclusive
2018 will be a year for programmatic cleanup
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