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Tim Peterson
Tim Peterson
Marketing on Platforms
Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
Member Exclusive
‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates
Programming & Production
I want my DTC TV? Shopify debuts reality TV show
Programming & Production
‘Covid-proof production’: TV networks, streamers seek out show formats that can adapt to another shooting shutdown
Member Exclusive
‘They got the memo’: Quibi changes tone, tact after failed debut
Programming & Production
TV, streaming show makers ease back into production despite coronavirus concerns — and insurance costs
WTF Series
WTF is redirect tracking?
The Programmatic Publisher
‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
Member Exclusive
5 questions about Microsoft’s plans for TikTok
Future of TV
‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
Programming & Production
‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies
Member Exclusive
TV networks begin to signal willingness to prioritize streaming over linear
Business of TV
‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues
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