Tim Peterson

Tim Peterson

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Future of TV Briefing: CTV ad sellers are pushing more content-related signals into the programmatic bidstream
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Future of TV Briefing: The key to creator-driven commerce comes down to ease of use
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Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling
Marketing on Platforms

Digitas North America’s Ariel Sims assesses the Threads and X era of the social ad market
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Future of TV Briefing: The push-pull for creators between short-form and long-form video
Media

Privacy expert Raashee Gupta Erry educated the FTC on advertising
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Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations
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Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front
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Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming
Audio Anywhere

Ray Chao explains how Vox Media is building up a podcast subscription business
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Future of TV Briefing: The guide to generative AI tools for video making
Generative AI

Emerson Collective’s Raffi Krikorian explains why he’s technically optimistic about AI’s societal implications
The Creator Economy

How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts

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