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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Tim Peterson
Tim Peterson
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
Member Exclusive
Future of TV Briefing: What counts as a video view? It depends
WTF Series
WTF is the global privacy control?
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
The Creator Economy
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
Business of TV
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
The Creator Economy
How YouTube is calculating creators’ ad-revenue shares for Shorts
Business of TV
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Member Exclusive
Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
WTF Series
WTF is the IAB’s Multi-State Privacy Agreement?
Member Exclusive
Future of TV Briefing: Smart TV makers seek to steal the screen
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