How publishing execs are incorporating generative AI tools into their workflows

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →

If the computer is a bicycle for the mind, then generative AI technology promises to upgrade that computer into a motorized vehicle.

During the recent Digiday Publishing Summit in Key Biscayne, Florida, publishing executives discussed to what extent they are incorporating generative AI tools in their own and their teams’ workflows, as covered in the video below.

From assisting in email writing to transcribing meeting notes, the uses varied. So did the executives’ opportunities to use generative AI tools in a professional capacity. But even if they’re only messing with Midjourney on their own time, familiarizing themselves with these tools is becoming an important part of the job.

“Prompt engineering and knowing how to write a good prompt is going to become one of the most critical skills for a lot of folks in their day-to-day. And so making sure that I’m continually writing prompts and refining them and trying to get better outputs — even if I don’t end up using it in my day to day workflow — I think it’s just an important skill and muscle that I’m trying to develop and build,” said Bailey Evans, executive director of strategic operations at The New York Times.

https://digiday.com/?p=558348

More in Media

Rockstar Games talks with top metaverse creators, with an eye on making “Grand Theft Auto” the next creator platform

The video game maker has been discussing allowing creators to create custom experiences inside “Grand Theft Auto VI.”

AI Briefing: Ad tech world debates how to address CSAM concerns

Adalytics’ latest report is asking serious ethical questions of the media industry.

Digiday+ Research: Site traffic declines are publishers’ biggest concern this year

Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they’ll be on repeat again this year.