Digiday Research: 58% of agency employees say they are paid fairly, a dip from last year
Salaries have long been an issue for ad agency employees. Because of changes in the way most ad agencies are being compensated by their clients, fees have declined — and also salaries. That has resulted in a talent crisis within parts of the industry.
And things might be worsening on that front. A new Digiday poll found that 58% of the 149 agency staffers surveyed said they are compensated fairly.
Last year a similar survey found that 62 percent of the agency staffers surveyed said they believe they are paid fairly for the work they do.
The results differed slightly, according to the gender of respondents. About 60% of the men polled said they are compensated fairly, compared with 55% of the women surveyed.
More of the least experienced employees (those with less than four years of experience) said their pay wasn’t fair. Fifty-seven percent of the surveyed entry-level workers, compared with about 32% of the mid-career staffers and 33% of the experienced workers, said they weren’t being compensated fairly.
In another related industry, about half of the publishing workers recently surveyed by Digiday reported that they think they are being compensated fairly.
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
ith many agencies nearly four weeks into working remotely due to lockdowns across the country, agency employees say they are starting to feel burnout due to agencies’ current “always on” mentality.
How marketers grapple with shrinking budgets amid coronavirus pandemic
The coronavirus is forcing senior marketers to double down on what really matters to CEOs -- cash flow and necessity.
As live events disappear, experiential agencies are fighting to survive
Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.
SponsoredTV buyers are shifting from traditional demographics to more precise audience-based metrics
In traditional broadcast TV, age and gender have long been the dominant way of targeting audiences, but as TV and digital platforms converge, experts say the industry is steadily moving toward audience-based buying.
With in-person shoots out of the question, advertisers turn to CGI
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]
Member ExclusiveWith ads on hold, agencies face an identity crisis
This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]