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The case for and against agentic media buying
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Sara Guaglione

Sara Guaglione

Sara Guaglione

  • WTF Series

    WTF is prompt engineering?

  • Publishing in the Platform Era

    Entertainment, lifestyle publishers trial different post formats on Threads to see what sticks

  • Modern Newsroom

    U.S. sports publishers focus on evergreen Women’s World Cup coverage in light of time zone challenge

  • Equality and Opportunity

    Some sports publishers are seeing more ad revenue for Women’s World Cup coverage than the men’s tournament

  • Beyond Ads

    Why Time is getting back to custom activations as part of events business expansion

  • Audio Anywhere

    U.S. podcasters are attracting more international listeners

  • Modern Newsroom

    Newsroom unions are pushing management to negotiate AI use 

  • Publishing in the Platform Era

    BuzzFeed expands creator network to produce more content while keeping fixed costs down

  • Subscriptions

    The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions

  • Subscriptions

    As news subscriptions stall, the U.S. market is faring better than most

  • Arc
    Modern Newsroom

    Washington Post staffers ready for new leadership as CEO Fred Ryan steps down

  • Strategizing for the Future

    Why some publishers are giving their AI chatbots a personality

  • Audio Anywhere

    Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger

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