Seb Joseph

Seb Joseph

The Programmatic Marketer

‘It makes no sense to run our media business with one agency’: Deutsche Telekom cements its new media strategy
Future of TV

‘We’re not chasing audiences’: Eurosport on its pivot to streaming
Marketing on Platforms

Ad buyers expect Spotify to focus more on ad business post-IPO
The Programmatic Marketer

The state of programmatic advertising, in 5 charts
The Programmatic Marketer

How Duracell is addressing its programmatic problems
Experimental Channels

Ikea wants to consolidate its three mobile apps into one
Marketing on Platforms

Baidu sets up shop in London to drive European expansion
Marketing on Platforms

As some advertisers panic about Cambridge Analytica, Carlsberg sticks with Facebook
Marketing on Platforms

‘We can’t treat startups like an agency’: Diageo’s innovation boss on the dilemma of dynamic creative
Marketing on Platforms

Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’
Marketing on Platforms

After the Cambridge Analytica scandal, advertisers rethink Facebook data
Experimental Channels

Facebook is giving brands better performance data on AR effects
Media

‘Not a simple process’: Marketers struggle to recruit in-house media talent

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