Seb Joseph

Seb Joseph

Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns
The Confessions

‘People are scared to speak up’: Confessions of a minority marketer
Future of TV

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
Retail Revolution

To get closer to DTC brands, Mars Petcare is becoming a venture capitalist
Media

Citing conflicts, WPP won’t participate in Accenture-led ad pitches
Future of TV

AT&T’s Xandr has ambitious European expansion plans
Media

Why Pernod Ricard favors the hybrid in-house model
Member Exclusive

Three years after ANA report, holding companies tighten grip on budgets
The Creator Economy

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing
The Creator Economy

Inside Kellogg’s social-driven strategy to launch new products
Agency Culture

‘We’ll distance ourselves from agencies that don’t challenge stereotypes’: Unilever’s marketing chief on diversity issues
The Confessions

Confessions of a marketer on workplace bullying: ‘Everyone is getting aggressive’
Media

‘Upskill, not in-house’: Inside L’Oréal’s new media agency model

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