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Google’s ad tech empire rests on how well it can make these key arguments
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Special Projects
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Seb Joseph
Seb Joseph
The Confessions
Consulting firms will ‘decimate’ ad agencies: Confessions of a marketing consultant
Media
Brands talk tough with YouTube, but aren’t likely to walk
Media
How Britvic is cracking down on ad fraud
Content & Commerce
‘It’s articles over car configurators’: BMW’s new site is more like a magazine
Media
The state of digital advertising strategies, in 4 charts
Marketing on Platforms
Hippeas preps e-commerce site to keep Amazon at arm’s length
The Creator Economy
How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy
Media
Inside Deutsche Telekom’s new media model
Data Regulation
The state of the ad industry’s preparations for the GDPR, in 4 charts
Experimental Channels
Facebook’s charm offensive for AR advertisers gains speed
Experimental Channels
How Mountain Dew is experimenting with 360-degree video
Content & Commerce
Amazon goes long form with a Manchester City documentary
Brands in Culture
Why Brits get so excited about retailer John Lewis’ Christmas ads
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