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How Google took control over online advertising, according to those who watched it happen
Media
Marketing
Media Buying
Future of TV
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Special Projects
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Seb Joseph
Seb Joseph
Experimental Channels
Facebook is giving brands better performance data on AR effects
Media
‘Not a simple process’: Marketers struggle to recruit in-house media talent
Content & Commerce
Dugout eyes livestreaming rights after News Corp deal
Content & Commerce
How Adidas is using apps to fuel its e-commerce ambitions
Member Exclusive
Consulting firms are poised to take part of the ad agency business
Marketing on Platforms
BT’s media chief: ‘I wanted to be closer to where the decisions get made’
Marketing on Platforms
The state of brands taking marketing in-house, in 5 charts
Media
Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house
Media
At London ad conference, marketers continue digital media critiques
Media
Honda shifts its media buying to pay only for in-store visits
Media
All that ails WPP and the wider agency business
Brands in Culture
‘No longer a secondary audience’: Nissan focuses on Saudi women with #SheDrives push
Media
‘Everyone is trying to make a margin’: Jaguar Land Rover on its search for honest ad partners
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