Seb Joseph

Seb Joseph

Future of TV

Advertisers rethink YouTube influencer strategies after YouTube cuts small creators
Media

Ad quality rises to the top of the agenda for media agency reviews
The Programmatic Marketer

Consumer goods brands are looking more at performance-based ads
Marketing on Platforms

Rovio, the company behind ‘Angry Birds,’ changes how it monetizes mobile gaming
Experimental Channels

Island Records sees Facebook AR effects as a way to repair organic reach
Marketing on Platforms

Facebook to worried marketers: Get users to mark you as ‘see first’
Content & Commerce

As Facebook’s news feed changes, football clubs mull how to monetize reach
Media

5 questions advertisers have about YouTube’s brand-safety measures
Experimental Channels

Facebook is building a team to pitch its AR camera to UK advertisers
Marketing on Platforms

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge
Marketing on Platforms

On Instagram, Nike posts less content but gains more mentions
Future of TV

Sky chases social video budgets for World Cup
Media

‘We’re walking the walk’: Advertisers put transparency on the top of their 2018 to-do lists

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