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Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
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Seb Joseph
Seb Joseph
The Confessions
Confessions of a location data exec: ‘It’s a Ponzi scheme’
Member Exclusive
Why Heineken is doing more ad buying in private marketplaces
Audio Anywhere
‘It’s not a sales tool. It’s about sentiment’: Benefit Cosmetics eyes podcast ads
Brands in Culture
How brands like Wendy’s and the NFL are marketing on Fortnite
Media
In search of in-app money, Amazon launches rewards program
Experimental Channels
Brands are testing augmented reality’s influence on e-commerce
Media
When it comes to agencies, brands care more about cost than transparency
The Confessions
‘There are so many egos’: Confessions of an in-house content marketer
Member Exclusive
Hershey’s is pitching a ‘clean room’ for data sharing to retailers
Member Exclusive
Seeking clarity: How Unilever tackles cross-platform measurement
Member Exclusive
Pitch deck: How Amazon is pitching its attribution tool
Retail Revolution
Inside food delivery company Deliveroo’s plan for growth in 2019
Member Exclusive
SSPs like OpenX are eyeing direct ties to advertisers
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