Seb Joseph

Seb Joseph

Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
WTF Series

WTF is the authenticated web?
The Programmatic Publisher

The cases for and against The Trade Desk’s Top 100 List
Navigating Economic Instability

Ad market braces for M&A surge
The Programmatic Marketer

Marketers take drastic measures as ad tech snafus erupt
The Programmatic Publisher

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
Publishing in the Platform Era

Inside The New York Times’ plans to correlate attention levels to other metrics
The Programmatic Marketer

Making sense of the allegations and defenses in the Colossus ad tech controversy
Publishing in the Platform Era

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Marketing on Platforms

Behind closed doors: the intrigue and reality of platform marketer councils
Evolving Agencies

Transparency shift: CMOs navigate new norms in agency profit models
The Programmatic Marketer

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
Life Beyond the Cookie

After latest cookie delay, Google tells ad tech there will be ‘gradual ramp up’ but eschews specifics

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