Seb Joseph

Seb Joseph

Brands in Culture

What the ASA’s recent ban on gender stereotypes in ads means for marketers
Media

Inside Sky’s pitch for addressable TV budgets
Future of TV

‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports
Media

As programmatic advertisers get smarter, agencies shake up the trading desk model
Media

WPP and Omnicom take a stand against Accenture-led audits
The Confessions

‘What you give is what you get’: Confessions of a procurement exec
Member Exclusive

WTF is a Quality CPM?
Future of TV

Wimbledon wants to monetize its archived content in digital push
Member Exclusive

WTF is zero-party data?
Marketing on Platforms

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns
The Confessions

‘People are scared to speak up’: Confessions of a minority marketer
Future of TV

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up

<
1
…
66
67
68
69
70
…
97
>