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Ad tech’s week on Wall Street underscores critical industry challenges
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Special Projects
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Seb Joseph
Seb Joseph
Member Exclusive
Advertisers see Google’s new DoubleClick ID rules cementing its dominance
Retail Revolution
How Diageo is using Amazon Echo and Google Home
Retail Revolution
EasyJet tool lets people use photos to search for flights
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As advertisers take more control of ad tech, SSPs are in the firing line
The Programmatic Marketer
Outdoor advertising braced for its programmatic moment
Marketing
‘There’s no need for middlemen’: Philips now works direct with the triopoly
The Programmatic Publisher
Programmatic TV ads are coming to Sky next year
The Programmatic Marketer
More specialists, more control: Inside Deutsche Telekom’s ad tech strategy
Member Exclusive
GlaxoSmithKline is taking programmatic in-house
The Programmatic Marketer
Dmexco briefing: Connected TV is ad tech’s new darling
The Programmatic Marketer
Dmexco briefing: Has ad tech reached peak Dmexco?
The Programmatic Marketer
‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech
The Programmatic Marketer
Advertisers head to Dmexco to sharpen their ad tech acumen
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