Seb Joseph

Seb Joseph

The Programmatic Marketer

Marketers rethink cheap programmatic as ad waste mounts
The Programmatic Marketer

Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
The Programmatic Marketer

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Brand Safety

News U.K. rethought brand safety, and is starting to profit from it
Bold Call

Bold call: The holdco era is over. The operating company age is here — for real this time
Evolving Agencies

Holdco excuse speak, translated: a translator for agency turmoil
Evolving Agencies

Indie agencies are betting on tech to outmaneuver the big guys
WTF Series

WTF is connected commerce?
The Programmatic Marketer

Streaming TV ad rates are falling and Amazon’s the anchor
Agency Culture

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Marketing on Platforms

Rising ad spend fuels rapid growth of Amazon’s DSP
The Programmatic Marketer

Programmatic snafu speak, translated: a guide to the usual excuses
Evolving Agencies

IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag

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