Seb Joseph

Seb Joseph

Evolving Agencies

WPP is betting its future on getting paid for outcomes
Agency Culture

The numbers behind the WPP whistleblower case tell a story of their own
Evolving Agencies

The fight over principal media has moved on but advertisers are still catching up
Evolving Agencies

In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
Member Exclusive

Future of Marketing Briefing: The mental gymnastics of principal media
The Business of AI

‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Member Exclusive

Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
WTF Series

WTF are tokens?
Evolving Agencies

‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Brands in Culture

In the age of AI content, The Super Bowl felt old-fashioned
Member Exclusive

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
The Creator Economy

In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Marketing on Platforms

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built

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