Seb Joseph

Seb Joseph

The Confessions

‘That’s a lot of money that would need to be pulled’: Confessions of a marketer on cookie consent snafu
Brands in Culture

‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
Evolving Agencies

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
Brands in Culture

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis
Publishing in the Platform Era

‘Exclusive is illusive’: U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited
Gaming & Esports

The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make
Gaming & Esports

As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen
The Programmatic Marketer

‘Effectiveness breeds spending’: Procter & Gamble moves to take more marketing in-house
The Programmatic Marketer

Why Apple’s ATT is casting a long shadow over online advertising’s latest quarter
Managing Through Crisis

As supply chain woes intensify, advertisers reallocate, not cut, media dollars
Gaming & Esports

‘Where there’s growth, there’s an influx of capital’: Dealmakers test shifting media norms in gaming
The Programmatic Marketer

Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars
The Confessions

‘There are suspicions’: Four confessions on Google’s influence over programmatic media

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