The definitive Digiday guide to what’s in and out for advertising in 2024
![](https://digiday.com/wp-content/uploads/sites/3/2023/12/in-out-2024.jpg?w=1030&h=579&crop=1)
From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.
For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.
![](https://digiday.com/wp-content/uploads/sites/3/2023/12/Digiday_In-Out_2024_v2.jpg?w=286)
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Where Kamala Harris and Donald Trump stand on big tech issues
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