The definitive Digiday guide to what’s in and out for advertising in 2024
From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.
For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.
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Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.
As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon.
In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.