Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent turned out not to be. Some of this was obvious. Some of it wasn’t. Here’s Digiday’s guide to what’s in and out at the Cannes Lions Festival 2026.
In
OpenAI courting advertisers
Out
Perplexity courting advertisers
In
PMG beach
Out
WPP beach
In
Creators cutting deals with CMOs
Out
CMOs cutting deals with creators
In
Creators on the main stage
Out
Creators on the sidelines
In
Programming thinking
Out
Campaign thinking
In
Snapchat at the Stagwell Sport Beach
Out
Snapchat at the Hôtel Martinez
In
Tokenomics
Out
Tokenmaxxing
In
Cannes Lions integrity council
Out
Cannes Lions jury
In
Talking up AI for ideation
Out
Talking up AI for production
In
“AI needs humans in the lead”
Out
“AI needs humans in the loop”
In
Talking about how screwed The Trade Desk is
Out
Talking about how screwed TikTok is
In
The creator tech stack
Out
The ad tech stack
Think something’s missing from the list? Let us know at seb@digiday.com.
More in Marketing
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.