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Google’s ad tech empire rests on how well it can make these key arguments
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Seb Joseph
Seb Joseph
Brand Safety
‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
Life Beyond the Cookie
‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators
Español
A medida que la desaparición de las cookies de terceros por parte de Google se alarga, el debate sobre las audiencias definidas por el vendedor se endurece
Life Beyond the Cookie
As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens
Navigating Economic Instability
Global economic crisis sparks reappraisal of online ad spending by brand marketers
Managing Through Crisis
The downturn ad economy: A tale of two narratives
Marketing on Platforms
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
The Programmatic Marketer
Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Modern Retail
‘La publicidad ha sido golpeada’: La crisis de las criptomonedas ha creado un vacío en la industria
Gaming & Esports
The great gaming consolidation trundles on despite economic downturn
Navigating Economic Instability
Even digital will feel the pinch as media buyers cut forecasts amid a rising tide of anxiety
Gaming & Esports
Faze Clan is a public company: the rewards are just as big as the risks
Navigating Economic Instability
For now, ad prices are decoupled from the economy
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