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Speculation continues to swirl over a possible WPP breakup
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Special Projects
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Seb Joseph
Seb Joseph
Retail Revolution
Cheat Sheet: Inside Carrefour’s ‘competitive’ retail media pitch to advertisers
The Programmatic Marketer
To find new privacy-compliant data sets, Activision turns to data clean rooms
Beyond Ads
‘Bullish on the space’: Why Anheuser Busch InBev is testing NFTs in its marketing
The Programmatic Marketer
Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketing on Platforms
‘Marketers are leaning into the metaverse’: Roblox ramps up brand partnerships
Marketing on Platforms
‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
The Programmatic Marketer
Six weeks in and still too early to piece together Apple’s ATT privacy puzzle
Future of Work
‘My mental abilities are impaired by work’: Disparity between bosses and staffers on mental wellness intensify
The Programmatic Marketer
A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting
Life Beyond the Cookie
‘We’re not investing right now’: Publishers skeptical as ID tech comes knocking
Managing Through Crisis
Global green shoots: Where the media and advertising markets are around the world on the road to recovery
The Programmatic Marketer
Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
Managing Through Crisis
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
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