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In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
REGISTER
Seb Joseph
Seb Joseph
The Programmatic Marketer
After the €150 million fine, Apple’s ATT faces its hardest questions yet
Bold Call
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
The Programmatic Publisher
The semantic slide of programmatic’s power word: ‘curation’
Marketing on Platforms
Meta moves into controversial ad space: principal-based trading
The Programmatic Publisher
How publishers are now approaching curation with a calculated embrace
The Programmatic Publisher
Publishers count their losses as the open auction bleeds ad dollars
The Programmatic Marketer
The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
Managing Through Crisis
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
The Programmatic Marketer
Programmatic advertising’s endless cycle of reinvention and rot
Member Exclusive
Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet
The Programmatic Marketer
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
Evolving Agencies
Why big brands are turning agency reviews into quiet affairs
The Programmatic Marketer
Marketers rethink cheap programmatic as ad waste mounts
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