Seb Joseph

Seb Joseph

The Creator Economy

Earnings season rundown: CEOs are betting big on the creator economy
The Creator Economy

As creator fees rise, so does the confusion over what to pay
Brands in Culture

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
Member Exclusive

Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
Generative AI

The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
Generative AI

A wish list with limits: What publishers want to see from Google’s AI licensing deals
Agency Culture

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Zero-click Future

Google’s AI Overviews reach over 2 billion monthly users
The Creator Economy

Another sign the creator economy is growing up: brands hiring agencies of record
Generative AI

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
Generative AI

AI is reshaping Omnicom’s workflow. Its revenue model may be next
WTF Series

WTF is ‘Google Zero’?
Evolving Agencies

WPP has its next CEO – but what do clients make of the heir apparent?

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