Seb Joseph

Seb Joseph

The Programmatic Marketer

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Creator Economy

The creator is splintering as AI forces a new reckoning
Member Exclusive

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
Google on Trial

Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly
Generative AI

Vibe marketing was a joke – until OpenAI got involved
Marketing on Platforms

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
Generative AI

The synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora — marketers are watching nervously
Digiday @ Advertising Week

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
Google on Trial

Google’s ad tech antitrust remedy phase explained — and where the Judge might land
Digiday @ Advertising Week

Advertising Week Briefing: AWNY distills the industry’s existential drift
Member Exclusive

Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter
The Programmatic Marketer

CTV’s reseller reckoning, moving past scale on paper, confusion in practice
Google on Trial

What’s in and what’s out in the Google ad tech antitrust reckoning

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