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As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
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Seb Joseph
Seb Joseph
The Programmatic Marketer
An anatomy of the trust fault line running through Amazon’s ad ambitions
Brands in Culture
The CMO-CCO split is becoming a corporate fiction
Evolving Agencies
Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
The Creator Economy
Influencer partnerships expand, though unevenly across the creator economy
Member Exclusive
Future of Marketing Briefing: The agentic turn inside programmatic advertising
AI Revenue Generation
For the agentic-curious: WTF is the Agentic RTB Framework?
AI Revenue Generation
Where agencies add value in Amazon’s AI agent-led ad system
The Programmatic Marketer
Amazon rebuilds its ad machine for the mass market
Member Exclusive
Future of Marketing briefing: The agent era on training wheels
The Programmatic Marketer
The Trade Desk tries to redraw the competitive map with Amazon
The Creator Economy
After early success, the NFL plans more creator-led broadcasts
AI Revenue Generation
Before AI can think for Immediate Media, it needs clean data to think with
Member Exclusive
Future of Marketing Briefing: AI didn’t break agencies – the talent drain did
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