Seb Joseph

Seb Joseph

Brands in Culture

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Managing Through Crisis

Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Brands in Culture

Why Oatly’s marketers prefer cultural signals to focus groups
Managing Through Crisis

In-house agencies navigate a new phase of purpose and pressure
Marketing on Platforms

Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
Generative AI

The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews
WTF Series

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Agency Culture

The holdco exodus is becoming a founding, independent class
The Creator Economy

The Upfronts got a taste of the creator economy
The Programmatic Marketer

A check on The Trade Desk’s risks and rewards
Generative AI

S4 Capital trades billable hours for outputs as AI redraws agency economics
Navigating Economic Instability

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
Digiday @ Possible

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

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