Seb Joseph

Seb Joseph

Evolving Agencies

“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

12 hours ago
The Creator Economy

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Evolving Agencies

‘I’m not selling you hours’: PMG’s push beyond agencies
Managing Through Crisis

Middle East conflict casts shadow of global ad outlook
Member Exclusive

Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next
Brands in Culture

The in-house entertainment studio is having its social media team moment
Generative AI

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
Evolving Agencies

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
Member Exclusive

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush
Strategizing for the Future

Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Generative AI

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Evolving Agencies

The agency holdcos have an AI story, but not an AI business model

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