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Agencies grapple with economics of a new marketing currency: the AI token
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Limited seats remain
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Seb Joseph
Seb Joseph
Evolving Agencies
The agency holdcos have an AI story, but not an AI business model
Member Exclusive
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
Evolving Agencies
WPP is betting its future on getting paid for outcomes
Agency Culture
The numbers behind the WPP whistleblower case tell a story of their own
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
Evolving Agencies
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
Member Exclusive
Future of Marketing Briefing: The mental gymnastics of principal media
Generative AI
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Member Exclusive
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
WTF Series
WTF are tokens?
Evolving Agencies
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Brands in Culture
In the age of AI content, The Super Bowl felt old-fashioned
Member Exclusive
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
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