Seb Joseph

Seb Joseph

The Programmatic Marketer

The Trade Desk’s redefinition of supply paths ripples across ad tech
Retail Media Rewritten

Walmart finds its cushion in advertising as tariffs bite
The Creator Economy

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
Agency Culture

In AI and data, WPP Media revives a playbook it thinks it can finally win
Marketing on Platforms

The Trade Desk holds its own against Amazon’s growing, but still distant threat
Publishing in the Platform Era

The publishers’ guide to being gaslit by tech platforms (the AI edition)
Generative AI

AI turns creative into a repeatable system
Marketing on Platforms

Elon Musk outlines AI-led Grok future for advertising on X
The Creator Economy

Earnings season rundown: CEOs are betting big on the creator economy
The Creator Economy

As creator fees rise, so does the confusion over what to pay
Brands in Culture

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
Member Exclusive

Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
Generative AI

The coalition of the willing (and unable): publishers rally to wall off AI’s free ride

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