Seb Joseph

Seb Joseph

The Programmatic Marketer

Agencies push curation upstream, reclaiming control of the programmatic bidstream

19 hours ago
The Programmatic Marketer

‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
Digiday Programmatic Marketing Summit

‘We just did the math’: The new baseline for ad tech transparency
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Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
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Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
The Programmatic Marketer

The Trade Desk loosens its grip on pricing amid buyer pressure
The Programmatic Marketer

OpenX redraws the SSP-agency relationship
The Creator Economy

Visa extends its reach into the creator economy’s liquidity crunch
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Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
Navigating Economic Instability

In Graphic Detail: CMOs at a crossroads of power and proof
Generative AI

In Graphic Detail: Inside the growing rift between AI efficiency and audience trust
Member Exclusive

Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
Media

Marketers move to bring transparency to creator and influencer fees

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