Sam Bradley

Sam Bradley

Brands in Culture

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
Marketing on Platforms

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
The Creator Economy

How partnerships between athletes and brands are beginning to resemble influencer deals
Managing Through Crisis

Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
Generative AI

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Future of Measurement

Amid Oracle fallout, advertisers are weighing up challengers against established vendors
Brands in Culture

How Aston Martin’s F1 team drives awareness for its carmaker parent brand
Brand Safety

How programmatic is opening up the Olympics to advertisers
Member Exclusive

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
Content & Commerce

Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
Brands in Culture

PepsiCo brand Propel is choosing running communities over creators in summer sporting push
Digiday @ Cannes

Inside Publicis Groupe’s closed-door Cannes AI push
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on

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