Sam Bradley

Sam Bradley

Brands in Culture

PepsiCo brand Propel is choosing running communities over creators in summer sporting push
Digiday @ Cannes

Inside Publicis Groupe’s closed-door Cannes AI push
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on
Brands in Culture

Brita is working with the Lawn Tennis Association to remove single-use water bottles from tournaments
Generative AI

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Generative AI

Matalan’s AI search ads are performing better than ones written by humans
Brands in Culture

Por qué la criptobolsa OKX opta por patrocinar la F1 en lugar de los medios de comunicación tradicionales
Brands in Culture

Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix
Experimental Channels

Mientras continúa la turbulencia en X, ¿pueden las plataformas sociales alternativas captar la atención de los marketers?
Experimental Channels

As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
Retail Revolution

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
Future of Measurement

Por qué la marca premium de Purina ve en el seguimiento ocular un sustituto viable de las cookies de terceros
Future of Measurement

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

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