Sam Bradley

Sam Bradley

Business of TV

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
The Sports Marketing Playbook

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
Brands in Culture

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Brands in Culture

During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?
The Creator Economy

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
The Sports Marketing Playbook

As The Players’ Tribune marks first decade, publisher Minute Media plots out its future
The Sports Marketing Playbook

England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
The Sports Marketing Playbook

Why the NBA is helping basketball creators make longer YouTube videos
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Beyond Ads

Airbnb doubles down on brand over performance for campaign to draw more hosts
The Sports Marketing Playbook

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy

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