Sam Bradley

Sam Bradley

Business of TV

How Amazon Prime Video made itself an essential pick for brand media plans
Evolving Agencies

Havas acquires sports marketing agency in first deal following stock exchange debut
Retail Revolution

Retail chain WHSmith brings first airport ad network into the specialty retail media race
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety
Retail Revolution

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Business of TV

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Generative AI

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Marketing on Platforms

Marketers question TikTok ban refunds ahead of Supreme Court debate
Marketing in Sports

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Marketing on Platforms

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable
Marketing in Sports

Marketers look to unconventional sports to move the needle for their brands
Marketing in Sports

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

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