Sam Bradley

Sam Bradley

Zero-click Future

B2B and DTC marketers find themselves on the zero-click search frontline
Business of AI

Agencies create specialist units to help marketers solve for AI search gatekeepers
Member Exclusive

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Evolving Agencies

The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
Marketing on Platforms

After third postponement, media buyers don’t believe TikTok is going to be banned
Evolving Agencies

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
Member Exclusive

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning
Marketing on Platforms

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Evolving Agencies

‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches
Managing Through Crisis

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
Evolving Agencies

The case for and against… agencies making transparency their selling point
The Programmatic Marketer

Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
Business of AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

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