Sam Bradley

Sam Bradley

The Programmatic Marketer

Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
The Business of AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
Member Exclusive

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
The Sports Marketing Playbook

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
The Creator Economy

How creator marketing has become key to Mastercard’s culture-hacking strategy
Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites
Evolving Agencies

Coca-Cola grants vote of confidence to WPP with Open X renewal
Upfronts

Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Zero-click Future

How the semantics of search are changing amid the zero-click era
Evolving Agencies

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
The Business of AI

AI is scaling in advertising – outcome-based pay isn’t
The Sports Marketing Playbook

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

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