Sam Bradley

Sam Bradley

Experimental Channels

How advertisers are reacting to Google’s declining share of the search market
Agency Culture

While client climate commitments waver, some media agencies are doubling down
Super Bowl

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
Business of TV

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
Navigating Economic Instability

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
The Programmatic Publisher

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
Brand Safety

In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Business of TV

How Amazon Prime Video made itself an essential pick for brand media plans
Evolving Agencies

Havas acquires sports marketing agency in first deal following stock exchange debut
Retail Revolution

Retail chain WHSmith brings first airport ad network into the specialty retail media race

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