Sam Bradley

Sam Bradley

Navigating Economic Instability

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind

11 hours ago
The Programmatic Publisher

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
Brand Safety

In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Business of TV

How Amazon Prime Video made itself an essential pick for brand media plans
Evolving Agencies

Havas acquires sports marketing agency in first deal following stock exchange debut
Retail Revolution

Retail chain WHSmith brings first airport ad network into the specialty retail media race
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety
Retail Revolution

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Business of TV

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Generative AI

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations

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