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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Sam Bradley
Sam Bradley
Super Bowl
GLP-1 draws pharma advertisers to double down on the Super Bowl
22 hours ago
Marketing in Sports
Programmatic is drawing more brands to this year’s Winter Olympics
22 hours ago
Marketing in Sports
Despite saturated live sports calendar, Super Bowl remains north star for brands
Evolving Agencies
Dentsu is the latest holdco to reunite media and creative production
The Programmatic Marketer
Lego is building out an in-house programmatic team
Member Exclusive
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
Marketing in Sports
Inside NBCU’s $3 million Peacock Super Bowl pitch
Business of TV
Programmatic advertising on TV is set to increase this year
Bold Call
Bold Call: OpenAI’s ads pivot may come too little, too late
Agency Culture
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
Agency Culture
The anatomy of an agency chief client officer
Generative AI
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Managing Through Crisis
How brands shifted marketing and media strategies through year of tariffs
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