Sam Bradley

Sam Bradley

Brands in Culture

Ignoring political noise, TikTok works to shore up place in organic social hierarchy
Generative AI

Media agencies scrutinize paid search adjustments amid zero-click signal confusion
Generative AI

Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Member Exclusive

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
Modern Retail

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
Evolving Agencies

With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race
Marketing in Sports

Dentsu’s latest deal signals rising holdco interest in NIL creators
Evolving Agencies

As AI alters cost of creative, indie agencies review how they charge clients
Navigating Economic Instability

Why marketers aren’t panicking in face of the latest tariff pressures (yet)
Generative AI

AI turns creative into a repeatable system
Business of TV

Here’s what media buyers say they need to accelerate ad spend on Netflix
Generative AI

Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
Retail Revolution

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation

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