Sam Bradley

Sam Bradley

Generative AI

WPP’s Open Pro AI suite already faces competition from Google and Canva
Evolving Agencies

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
Generative AI

How agencies, publishers and platforms are actually using AI agents
Generative AI

In Graphic Detail: How AI search is changing brand visibility
Generative AI

The ad industry’s plan to define what counts as AI
Evolving Agencies

Agency new business crunch now permanent, say execs
Generative AI

From hatred to hiring: OpenAI’s advertising change of heart
The Programmatic Marketer

Google’s AdX unit has begun striking deals with media agencies
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Generative AI

Sora 2 copyright calculations highlight new role for agencies as risk whisperers
Business of TV

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
Business of TV

Tubi hopes emotional context can drive demand for streaming’s long tail
Marketing in Sports

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo

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