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Five things the World Cup taught marketers about creators 
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Sam Bradley

Sam Bradley

Sam Bradley

  • Member Exclusive

    Media Buying Briefing: China remains a tough market for holding companies to figure out

    13 hours ago
  • Member Exclusive

    Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

  • The Programmatic Marketer

    Stagwell is building its own AI media curation marketplace

  • Strategizing for the Future

    ‘Future of targeting’: Media agencies tentatively explore vector-based planning

  • The Sports Marketing Playbook

    NASCAR rebuilds its commercial engine to tempt back motorsports fans

  • Member Exclusive

    Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

  • The Sports Marketing Playbook

    Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

  • Business of TV

    Advertisers look for advantage in Sky’s ITV deal

  • The Creator Economy

    Dentsu strikes Meta deal to build plumbing for mass influencer activation

  • WTF Series

    WTF is AI poisoning?

  • A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.
    The Rundown

    What will NBCU’s conscious uncoupling from Comcast mean for brands?

  • The Sports Marketing Playbook

    How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

  • Member Exclusive

    Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative

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