Sam Bradley

Sam Bradley

Business of TV

How the NBA’s broadcast rights tussle could affect advertisers
Retail Revolution

Expedia’s launching a retail media network. Is it late for departure?
Advertising around Politics

The Rundown: Everything you need to know about conservative activist shareholder proposals
The Creator Economy

Detalles de cómo marcas como Powerade, Reese’s y Old El Paso apuestan por los influencers Olímpicos y Paralímpicos.
The Creator Economy

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
The Creator Economy

After years of caution, pharma advertisers are embracing influencer marketing
Brands in Culture

PepsiCo quiere seguir siendo un “impulsor de la cultura” y recurre a influencers y activaciones en medio del ‘rebrand’ de la marca
Brands in Culture

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
Brands in Culture

En vísperas de la Eurocopa 2024, las marcas miran más allá de la televisión para estirar presupuestos
Brands in Culture

Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Marketing on Platforms

The case for and against organic social
The Creator Economy

Mientras el draft pone a la WNBA en el centro de atención, la NBA acelera la transición de los basquetbolístas a creadores
The Creator Economy

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators