Sam Bradley

Sam Bradley

The Sports Marketing Playbook

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
Digiday @ Advertising Week

As agencies push agentic media future, execs work to ward off client rogue fears
Digiday @ Advertising Week

Heineken serves up outcomes with mixed attention and brand awareness approach
Marketing on Platforms

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Marketing on Platforms

How consumer healthcare brands are adapting FMCG media strategies
The Business of AI

Marketing’s upper middle embraces AI creative production
The Rundown

The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Retail Revolution

Behind Hoka’s bid to own the NYC marathon’s run-up period
The Sports Marketing Playbook

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?
Managing Through Crisis

Marketers are using AI search concerns to argue for higher media budgets
Member Exclusive

Media Buying Briefing: How Publicis keeps winning clients without pitches
The Programmatic Marketer

Ad spend forecasts revised upward as more ad dollars are handled by AI tools
The Business of AI

Marketers face dilemma around rising bot and AI web traffic

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