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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Sam Bradley
Sam Bradley
Data Regulation
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
Generative AI
B2B and DTC marketers find themselves on the zero-click search frontline
Generative AI
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Member Exclusive
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Advertising around Politics
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
Marketing on Platforms
After third postponement, media buyers don’t believe TikTok is going to be banned
Advertising around Politics
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
Member Exclusive
Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning
Experimental Channels
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Strategizing for the Future
‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches
Navigating Economic Instability
WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
Evolving Agencies
The case for and against… agencies making transparency their selling point
The Programmatic Marketer
Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
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