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Future of Marketing Briefing: The case for and against an agency subscription remuneration model
Media
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Future of TV
Special Projects
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Only eight seats remain
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Sam Bradley
Sam Bradley
Evolving Agencies
Rising demand for principal media buying underpins WPP’s turnaround plan
Marketing on Platforms
Reddit has carved out an upper funnel niche for brand advertisers
The Rundown
The Rundown: Why YouTube has become key for brand GEO strategies
Business of TV
What’s behind Netflix’s CTV market share jump?
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
Zero-click Future
Zero-click reality is rewriting the rules of search for brands
Evolving Agencies
In Graphic Detail: The state of the marketing agency sector
Marketing in Sports
How the MLS plans to convert World Cup interest into lasting soccer fandom
Generative AI
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Marketing on Platforms
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
Evolving Agencies
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Super Bowl
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Super Bowl
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
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