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Advertising Week Briefing: Creators emerge as the industry’s new power brokers
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Three seats left to attend the Digiday Media Buying Summit:
Join us Oct. 15-17 in Phoenix to connect with top media buyers
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Sam Bradley
Sam Bradley
Marketing in Sports
How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
17 hours ago
Generative AI
AI personas promise speed, but safeguards are needed to avoid leading marketers astray
The Creator Economy
CTV players hope importing social assets can lower brands’ barrier to entry
Modern Retail
Nike’s tentative turnaround suggests its return to brand plan is working
Generative AI
’The red line keeps moving’: Advertising creatives have lost the AI ick
Evolving Agencies
Why Horizon and Havas are joining forces
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
Business of TV
Nexxen and Hisense open up smart TV programmatic floodgates
Marketing in Sports
As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
Marketing in Sports
Sports media’s rising tide lifts niche ad tech firms
Marketing in Sports
Sports rights owners are embracing YouTube creators as their next media partners
Managing Through Crisis
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Navigating Economic Instability
Consumer sentiment heading into the holidays is low, but that could mislead marketers
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