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LIMITED SPOTS LEFT:
Join us at the Digiday Publishing Summit from March 24-26 in Vail
VIEW EVENT
Sam Bradley
Sam Bradley
Marketing in Sports
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
Retail Revolution
Marketers and agencies grapple with divisions over who controls retail media spend
The Programmatic Marketer
Ties between The Trade Desk and key media agencies are weakening
Future of Measurement
WTF is attribution modeling?
Brand Safety
How contextual targeting providers’ pitch to brand clients and agencies has changed
Business of TV
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Future of Measurement
Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
Marketing
The Rundown: Why changing search habits matter for advertisers
Experimental Channels
How advertisers are reacting to Google’s declining share of the search market
Agency Culture
While client climate commitments waver, some media agencies are doubling down
Super Bowl
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
Business of TV
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
Navigating Economic Instability
The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
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