Sam Bradley

Sam Bradley

The Business of AI

Media agencies build audit tools to prevent AI agents from overcharging

10 hours ago
Evolving Agencies

As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
Member Exclusive

Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
Zero-click Future

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Member Exclusive

Future of Marketing: For the source of Nike’s decline, ignore the easy answers
The Programmatic Marketer

Butler/Till extends agentic media buying tests into audio with iHeartMedia
The Sports Marketing Playbook

How Unilever detergent brand Persil measures sports sponsorship impact
Brands in Culture

Brand marketers are adopting fan-first social media strategies
Zero-click Future

CMOs are struggling to link AI visibility with sales
AI Revenue Generation

S4 and Monks are trying to get ahead of rising AI token costs
Zero-click Future

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Evolving Agencies

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
Evolving Agencies

Inside the indie agencies founded by Omnicom and IPG’s former staffers

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