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The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
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7 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
SECURE YOUR SEAT
Sam Bradley
Sam Bradley
Generative AI
How Reckitt is beating the AI odds with its approach to pilots
Zero-click Future
Media agencies use AI search insights to predict what audiences want
Evolving Agencies
As would-be buyers and critics circle, WPP’s siege mentality deepens
Generative AI
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Evolving Agencies
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
Marketing in Sports
Behind Unilever’s creator and social strategy for next year’s World Cup
Generative AI
AI agent developers have become adland’s in-demand role
Zero-click Future
Brands set to cut open web display spend 30% in response to AI search
Brand Safety
Media agencies look to AI to reduce inclusion list toil
Content & Commerce
Advertisers react to holiday creep by pushing TV spend earlier
Generative AI
WPP’s Open Pro AI suite already faces competition from Google and Canva
Evolving Agencies
WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
Generative AI
How agencies, publishers and platforms are actually using AI agents
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