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Digiday Publishing Summit: Prices rise Aug. 5
Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
SECURE YOUR SEAT
Sam Bradley
Sam Bradley
Business of TV
Here’s what media buyers say they need to accelerate ad spend on Netflix
Generative AI
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
Retail Revolution
Amazon has abruptly cut its Google Shopping ad spending – cue the speculation
Marketing in Sports
CMOs look for better measurement to justify sports sponsorship spending
The Creator Economy
Advertisers expand affiliate efforts as creator marketing matures
The Programmatic Marketer
Heineken is expanding the use of contextual targeting on its brand campaigns
Member Exclusive
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
The Programmatic Marketer
With performance channels under scrutiny, these marketers are testing out brand-first strategies
Strategizing for the Future
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
Generative AI
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
Evolving Agencies
WPP has its next CEO – but what do clients make of the heir apparent?
Agency Culture
Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?
Data Regulation
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
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