Sam Bradley

Sam Bradley

The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

13 hours ago
Generative AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs

13 hours ago
Member Exclusive

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

13 hours ago
Digiday Media Buying Summit

As brands respond to AI search, walls crumble between paid and organic
Generative AI

WTF is Meta’s Manus tool?
Generative AI

Agencies grapple with economics of a new marketing currency: the AI token
Evolving Agencies

Rising demand for principal media buying underpins WPP’s turnaround plan
Marketing on Platforms

Reddit has carved out an upper funnel niche for brand advertisers
The Rundown

The Rundown: Why YouTube has become key for brand GEO strategies
Business of TV

What’s behind Netflix’s CTV market share jump?
Evolving Agencies

The fight over principal media has moved on but advertisers are still catching up
Zero-click Future

Zero-click reality is rewriting the rules of search for brands
Evolving Agencies

In Graphic Detail: The state of the marketing agency sector

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