Sam Bradley

Sam Bradley

Digiday Media Buying Summit

Amid growing tension over workplace AI, agencies have a window to reimagine staffing
Managing Through Crisis

Midterm political spending throws spanner into regional advertiser holiday plans
Member Exclusive

Media Buying Briefing: Brands push toward retail and social while buyers ponder storm clouds
Business of TV

Media buyers chart path for brands and sponsors through high NBA demand
The Sports Marketing Playbook

How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
Member Exclusive

Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
Zero-click Future

Brands turn to content series and Jimi Hendrix to improve AI search performance
Media Buying

Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Member Exclusive

Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off
The Sports Marketing Playbook

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
Digiday @ Advertising Week

As agencies push agentic media future, execs work to ward off client rogue fears
Digiday @ Advertising Week

Heineken serves up outcomes with mixed attention and brand awareness approach
Marketing on Platforms

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth

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