Sam Bradley

Sam Bradley

Managing Through Crisis

The case for and against… advertising through the trade war
Marketing in Sports

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
Navigating Economic Instability

British and European marketers trim ad spend in the face of Trump’s tariffs
Evolving Agencies

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger
Life Beyond the Cookie

Google’s Chrome retreat puts momentum for cookie alternatives in doubt
Navigating Economic Instability

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
Navigating Economic Instability

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Brands in Culture

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
Marketing on Platforms

Temu’s tariff-induced ad retreat opens a window for retail rivals
Generative AI

Why brands and agencies are putting AI chiefs in their C-Suites
Brand Safety

Why price cuts and agency pressure haven’t changed calculus for brands on X
Generative AI

IPG’s latest appointment confirms AI chiefs are the latest holdco must-have
Managing Through Crisis

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

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