Sam Bradley

Sam Bradley

Marketing in Sports

Advertisers are already looking ahead to next year’s World Cup
Life Beyond the Cookie

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
Retail Media Rewritten

Media agencies hope to drive down costs as Walmart opens up DSP roster
Business of TV

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees
Evolving Agencies

WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list
Digiday+ Media Buying Briefing

Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
Marketing on Platforms

Amazon reverses its Google Shopping retreat, making life harder for performance buyers
The Confessions

Confessions: How an indie agency’s over-reliance on AI drove it out of business
Brands in Culture

Ignoring political noise, TikTok works to shore up place in organic social hierarchy
Generative AI

Media agencies scrutinize paid search adjustments amid zero-click signal confusion
Generative AI

Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Member Exclusive

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
Modern Retail

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

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