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Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
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Less than five seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
SECURE YOUR SEAT
Sam Bradley
Sam Bradley
Audio Anywhere
Podcast engagement drives brand audio spending ahead of World Cup
The Business of AI
As holdcos sour on The Trade Desk, Stagwell goes all in
Content & Commerce
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The Business of AI
Marketing strategists search for a solution to AI’s all-too predictable outputs
The Sports Marketing Playbook
As upfront negotiations near, buyers chart path through complex sports market
The Sports Marketing Playbook
The World Cup is set to lift demand for digital out-of-home spending
Member Exclusive
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Strategizing for the Future
U.K. brands increase media spend despite economic storm clouds
Zero-click Future
Agencies compete for SEO talent as client demand for zero-click expertise surges
The Sports Marketing Playbook
With the World Cup around the corner, media buyers expect streaming prices to soar
The Business of AI
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
The Sports Marketing Playbook
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Marketing on Platforms
The Trade Desk is changing how advertisers buy — and what they can see
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