Sam Bradley

Sam Bradley

Generative AI

WTF is Meta’s Manus tool?

14 hours ago
Generative AI

Agencies grapple with economics of a new marketing currency: the AI token

14 hours ago
Evolving Agencies

Rising demand for principal media buying underpins WPP’s turnaround plan
Marketing on Platforms

Reddit has carved out an upper funnel niche for brand advertisers
The Rundown

The Rundown: Why YouTube has become key for brand GEO strategies
Business of TV

What’s behind Netflix’s CTV market share jump?
Evolving Agencies

The fight over principal media has moved on but advertisers are still catching up
Zero-click Future

Zero-click reality is rewriting the rules of search for brands
Evolving Agencies

In Graphic Detail: The state of the marketing agency sector
Marketing in Sports

How the MLS plans to convert World Cup interest into lasting soccer fandom
Generative AI

‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Marketing on Platforms

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
Evolving Agencies

While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes

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