Sam Bradley

Sam Bradley

Zero-click Future

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads

11 hours ago
Evolving Agencies

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
Evolving Agencies

Inside the indie agencies founded by Omnicom and IPG’s former staffers
Member Exclusive

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Marketing on Platforms

Google quietly gives ground on PMax controls
The Creator Economy

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
The Sports Marketing Playbook

As athletes embrace owned media properties, they’re pushing for more involved brand deals
The Sports Marketing Playbook

Nike versus Adidas: Which brand won the World Cup?
The Business of AI

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
Member Exclusive

Media Buying Briefing: China remains a tough market for holding companies to figure out
Member Exclusive

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
The Programmatic Marketer

Stagwell is building its own AI media curation marketplace
Strategizing for the Future

‘Future of targeting’: Media agencies tentatively explore vector-based planning

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