Sam Bradley

Sam Bradley

Strategizing for the Future

U.K. brands increase media spend despite economic storm clouds
Zero-click Future

Agencies compete for SEO talent as client demand for zero-click expertise surges
Marketing in Sports

With the World Cup around the corner, media buyers expect streaming prices to soar
Generative AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
Marketing in Sports

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Marketing on Platforms

The Trade Desk is changing how advertisers buy — and what they can see
The Programmatic Marketer

Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Audio Anywhere

Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The Creator Economy

AI influencer discovery tools are changing how agencies cast creators
Marketing in Sports

Genius Sports opens up real-time live sports targeting to brands
Evolving Agencies

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
Brands in Culture

Amid competition for sponsors, top sports clubs are investing in social media operations
Member Exclusive

Future of Marketing Briefing: Agency operating systems face a differentiation problem

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