Sam Bradley

Sam Bradley

Business of TV

Universal Ads must pass the pizza test if it’s to steal ad dollars from social
The Sports Marketing Playbook

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
Member Exclusive

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Retail Media Rewritten

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
The Sports Marketing Playbook

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
The Creator Economy

Influencer boost budgets are throwing gas on social video spending fire
The Programmatic Marketer

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
Upfronts

Amazon positions live sports portfolio as leverage to pry open upfront dollars
AI Revenue Generation

Marketers strain to juggle media budgets, AI and high expectations from CEOs
The Programmatic Marketer

The case for and against agentic media buying
Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
Zero-click Future

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs

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