Sam Bradley

Sam Bradley

The Business of AI

Marketing’s upper middle embraces AI creative production
The Rundown

The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Retail Revolution

Behind Hoka’s bid to own the NYC marathon’s run-up period
The Sports Marketing Playbook

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?
Managing Through Crisis

Marketers are using AI search concerns to argue for higher media budgets
Member Exclusive

Media Buying Briefing: How Publicis keeps winning clients without pitches
The Programmatic Marketer

Ad spend forecasts revised upward as more ad dollars are handled by AI tools
The Business of AI

Marketers face dilemma around rising bot and AI web traffic
Member Exclusive

Media Buying Briefing: Back-to-school brand spending on TikTok rises
The Business of AI

Media agencies build audit tools to prevent AI agents from overcharging
Evolving Agencies

As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
Member Exclusive

Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
Zero-click Future

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers

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