Sam Bradley

Sam Bradley

Marketing on Platforms

Google quietly gives ground on PMax controls

12 hours ago
The Creator Economy

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
The Sports Marketing Playbook

As athletes embrace owned media properties, they’re pushing for more involved brand deals
The Sports Marketing Playbook

Nike versus Adidas: Which brand won the World Cup?
The Business of AI

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
Member Exclusive

Media Buying Briefing: China remains a tough market for holding companies to figure out
Member Exclusive

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
The Programmatic Marketer

Stagwell is building its own AI media curation marketplace
Strategizing for the Future

‘Future of targeting’: Media agencies tentatively explore vector-based planning
The Sports Marketing Playbook

NASCAR rebuilds its commercial engine to tempt back motorsports fans
Member Exclusive

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
The Sports Marketing Playbook

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
Business of TV

Advertisers look for advantage in Sky’s ITV deal

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