Ronan Shields

Ronan Shields

Marketing on Platforms

How Amazon aims to do more with less
Member Exclusive

Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Media

News Corp explores multi-LLM licensing playbook
Member Exclusive

Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
The Programmatic Marketer

Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
Member Exclusive

Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Marketing on Platforms

AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
The Programmatic Marketer

The great TID controversy takes another turn as Prebid moves to clarify its position
Member Exclusive

Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
WTF Series

WTF is Ad Context Protocol (AdCP)?
AI Revenue Generation

Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
The Programmatic Marketer

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
Member Exclusive

Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization

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