Ronan Shields

Ronan Shields

Media Buying

Potential buyers are probing Yahoo’s ad tech assets
The Programmatic Marketer

After the €150 million fine, Apple’s ATT faces its hardest questions yet
Bold Call

Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
The Programmatic Publisher

IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
The Programmatic Publisher

The outlook for ad tech M&A in 2025
Life Beyond the Cookie

‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
The Programmatic Marketer

Scope3’s latest launch is as much about the economics of ad tech as it is about AI
Google on Trial

The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
Brand Safety

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
WTF Series

WTF are JBPs?
Experimental Channels

Confirmed: T-Mobile’s talks with Blis end in $175 million sale
The Programmatic Publisher

The latest earnings round shows public markets aren’t for the faint-hearted
Marketing on Platforms

Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers

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