Ronan Shields

Ronan Shields

Marketing on Platforms

Apple’s AI-hype at WWDC underlines its position as the final boss of Big Tech
The Programmatic Publisher

The cases for and against The Trade Desk’s Top 100 List
The Programmatic Publisher

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
The Programmatic Publisher

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
Publishing in the Platform Era

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Life Beyond the Cookie

Digital Content Next divests TRUSTX to Symitri
The Programmatic Marketer

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
Marketing on Platforms

Amazon’s upfront debut crowns its courtship of adland
The Programmatic Marketer

Ad tech’s week on Wall Street underscores critical industry challenges
Agency Culture

Is it time to change the agency holdco model?
Marketing on Platforms

The DOJ makes closing arguments in Google Search antitrust trial
The Programmatic Publisher

Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
The Programmatic Marketer

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy

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