Ronan Shields

Ronan Shields

The Programmatic Marketer

Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
Life Beyond the Cookie

Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
The Programmatic Marketer

‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Privacy

IAB Tech Lab – a reluctant peacekeeper in the privacy wars
The Programmatic Marketer

S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’
Privacy

With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony
The Programmatic Marketer

2022’s dealmaking is already underway, will it be a year of smaller, better, cheaper?
The Programmatic Marketer

Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off
The Programmatic Marketer

PwC will lead the ANA’s programmatic transparency study
The Programmatic Marketer

Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirers
The Programmatic Marketer

Why Criteo is purchasing the best-kept secret in digital media for $380 million
Data Regulation

‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR
The Programmatic Marketer

Here’s why Outbrain is buying Video Intelligence for $55 million

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