Michael Bürgi

Michael Bürgi

Michael Bürgi

Experimental Channels

Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
Member Exclusive

Media Buying Briefing: Exploring the many ways creative and media are coming back together
Member Exclusive

Media Buying Briefing: Agency news and takeaways from CES 2024
The Programmatic Marketer

Omnicom Media Group maps its own path to avoid the potholes of programmatic
The 2024 Notebook

As retail media grows, more agencies are implementing their own ways to guide clients
Looking Back/Ahead to 2024

Alternative media tries to grab the spotlight, but the economy has other plans
Looking Back/Ahead to 2024

Holding companies vs. independent agencies: who beat who in 2023?
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024
Evolving Agencies

As attention grows up, agency rebundling is one unintended result
Member Exclusive

Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
Agency Culture

After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana
Future of Measurement

VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
Evolving Agencies

UM and Magna undergo multiple rounds of layoffs amid client losses

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