Michael Bürgi

Michael Bürgi

Michael Bürgi

Generative AI

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
Member Exclusive

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Evolving Agencies

How JumpCrew sells B2B companies on its concept of growth as a service
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
Digiday @ Possible

Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Future of Measurement

New entrants make media mix modeling faster and more accessible
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Evolving Agencies

Brian Lesser returns to GroupM with an expected focus on advancing tech
Member Exclusive

Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Life Beyond the Cookie

IntentIQ’s post-cookie alternative ID test shows promise
Evolving Agencies

This performance specialist shop finds new value as an agency for agencies
Business of TV

Programmatic pushes its way into the upfront bazaar

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