Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Business of AI

GSD&M gamifies its AI upskilling efforts
Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership
Member Exclusive

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
Member Exclusive

Media Buying Briefing: New York’s new generation of Mad Men
Evolving Agencies

Indie agencies focus on optimizing media and creative using AI to pick up more clients
Evolving Agencies

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Digiday Media Buying Summit

Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
Member Exclusive

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit
Future of Measurement

Nielsen enhances its cross-platform offering with attention metrics from Adelaide
Member Exclusive

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script
Evolving Agencies

Why Horizon and Havas are joining forces
Member Exclusive

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

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