Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: How generative AI is being applied in big and small settings
Agency Culture

One media agency gets vocal against principal media — and hopes others will too
Member Exclusive

Media Buying Briefing: Debating the pros and cons of principal media
Future of Measurement

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Digiday Media Buying Summit

Overheard at DMBS: The problem with scope creep — and how to get over it
The Confessions

Confessions of a media buyer on Google’s stranglehold on the industry
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit
Digiday Media Buying Summit

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
Digiday @ Advertising Week

Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
Digiday @ Advertising Week

Omnicom Media Group looks for more clarity on the role of AI in the auction process
Member Exclusive

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Modern Retail

Microsoft looks set to shutter its retail media business
Digiday @ Advertising Week

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

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