Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
Bold Call

Intended or not, the new Omnicom will forever change agencies as we’ve known them
Evolving Agencies

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
Member Exclusive

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
Member Exclusive

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Business of AI

GSD&M gamifies its AI upskilling efforts
Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership
Member Exclusive

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
Member Exclusive

Media Buying Briefing: New York’s new generation of Mad Men
Evolving Agencies

Indie agencies focus on optimizing media and creative using AI to pick up more clients
Evolving Agencies

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Digiday Media Buying Summit

Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels

<
1
…
6
7
8
9
10
…
52
>