Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Transparency shift: CMOs navigate new norms in agency profit models
Business of TV

How streaming muscled its way into the upfront spotlight among the OGs of TV
Member Exclusive

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
Data Regulation

IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
Agency Culture

Is it time to change the agency holdco model?
Member Exclusive

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Strategizing for the Future

How much is Possible’s future in Michael Kassan’s hands?
Retail Revolution

Walmart rolls out a self-serve, supplier-driven insights connector
Brands in Culture

NBA CMO Henault: How the league added music and fashion to its bench strength
The Programmatic Marketer

How lack of motivation could be seen as a hindrance to solving programmatic fraud
Evolving Agencies

Indie agency Left Off Madison takes a right turn into live shopping
Brands in Culture

What platforms, brands and agencies hope to get out of the Possible conference in year 2
Generative AI

AI to take center stage at Possible conference this week

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