Michael Bürgi

Michael Bürgi

Michael Bürgi

Agency Culture

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
Member Exclusive

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
Member Exclusive

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
Digiday @ Possible

Execs talk creators, sports, retail media and M&A at Possible
Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
Digiday @ Possible

Economic uncertainty bubbles up in conversations on first day of Possible
Member Exclusive

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
Digiday @ Possible

A look inside Possible’s content this year
Evolving Agencies

How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
Member Exclusive

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
Digiday @ Possible

Under Hyve Group’s ownership, Possible conference expands its offerings
Member Exclusive

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Generative AI

Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks

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