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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
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Michael Bürgi

Michael Bürgi

Michael Bürgi

  • Media agency performance analysis
    Member Exclusive

    Media Buying Briefing: A tale of two reports (on media agencies)

  • Going Global

    MediaSense buys R3 to strengthen its Asian and North American presence

  • Member Exclusive

    Media Buying Briefing: How generative AI is being applied in big and small settings

  • Agency Culture

    One media agency gets vocal against principal media — and hopes others will too

  • Member Exclusive

    Media Buying Briefing: Debating the pros and cons of principal media

  • Future of Measurement

    Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

  • Digiday Media Buying Summit

    Overheard at DMBS: The problem with scope creep — and how to get over it

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    The Confessions

    Confessions of a media buyer on Google’s stranglehold on the industry

  • Member Exclusive

    Media Buying Briefing: Overheard at the Media Buying Summit

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    Digiday Media Buying Summit

    Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

  • Digiday @ Advertising Week

    Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it

  • Digiday @ Advertising Week

    Omnicom Media Group looks for more clarity on the role of AI in the auction process

  • Member Exclusive

    Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

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