Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Business of AI

GSD&M gamifies its AI upskilling efforts
Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership
Member Exclusive

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
Member Exclusive

Media Buying Briefing: New York’s new generation of Mad Men
Evolving Agencies

Indie agencies focus on optimizing media and creative using AI to pick up more clients
Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Digiday Media Buying Summit

Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
Member Exclusive

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit
Future of Measurement

Nielsen enhances its cross-platform offering with attention metrics from Adelaide
Member Exclusive

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script
Evolving Agencies

Why Horizon and Havas are joining forces
Member Exclusive

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

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