Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
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Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
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Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments
Life Beyond the Cookie

Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted
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Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity
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Media Buying Briefing: When and why agencies buy themselves back from holding companies
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Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’
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Media Buying Briefing: Black-owned media companies step to the forefront of the upfront
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Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives
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Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back
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Media Buying Briefing: Why AI is steadily finding its place in agency land
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Media Buying Briefing: Mediabrands CEO Daryl Lee discusses the soul of the media agency business
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Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together

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