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Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
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Digiday Publishing Summit: Prices rise Aug. 5
Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
SECURE YOUR SEAT
Michael Bürgi
Michael Bürgi
Member Exclusive
Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’
Brands in Culture
Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds
Member Exclusive
Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
Member Exclusive
Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
Business of TV
‘Brands tend to be selective’: OMG report offers options to media buyers facing upfront inventory crunch
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
Member Exclusive
Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
Member Exclusive
Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
Member Exclusive
Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments
Life Beyond the Cookie
Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted
Member Exclusive
Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity
Member Exclusive
Media Buying Briefing: When and why agencies buy themselves back from holding companies
Member Exclusive
Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’
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