Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world
Digiday @ Cannes

Cannes Podcast: PHD’s Philippa Brown on transforming the media agency to serve clients more effectively
Marketing

When CEOs feel supported by CMOs to help lead, both tend to benefit, report
Evolving Agencies

Why this B2B agency group is adding account-based marketing expertise to its roster
Marketing on Platforms

The ‘first inning’ of Web3 finds media agencies cautiously testing to stay ahead of potential consumer adoption
Member Exclusive

Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’
Member Exclusive

Media Buying Briefing: Sustainability once again takes center stage across digital media
Future of Measurement

Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
Business of TV

The Rundown: Five (new) questions to ask about Netflix’s ad-supported plans
Member Exclusive

Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing
Retail Media Rewritten

The Rundown: As e-commerce grows, the eCommFronts address data and communication issues
Data & Privacy

Can contextual provide a better solution than cookie-replacement options, asks the MMA
Evolving Agencies

How this founder evolved the agency he started in 9th grade into an incubator for new brands

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