Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
Beyond Ads

How NFTs could evolve for brands — now that marketers know what they actually are
The Programmatic Marketer

How The Trade Desk went from media agency BFF to frenemy
Digiday+ Media Buying Briefing

Media Buying Briefing: Agencies focus on the practical rather than the theoretical at this year’s CES
Retail Revolution

Omnicom Media Group and Albertsons Media Collective partner on targeting and measuring CTV via The Trade Desk
The 2023 Notebook

How much will commerce media grow for media agencies in 2023?
Experimental Channels

Stagwell arms its Marketing Cloud quiver with its growing AR business, QR code functionality
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year
Evolving Agencies

Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
Business of TV

Does Paramount’s move away from Upfront Week signal a real trend away from traditional advance selling and buying?
Member Exclusive

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
The Programmatic Marketer

PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
Evolving Agencies

UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit

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