Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?
Evolving Agencies

InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
Strategizing for the Future

Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
Generative AI

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
Member Exclusive

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Evolving Agencies

How JumpCrew sells B2B companies on its concept of growth as a service
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
Digiday @ Possible

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

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