Michael Bürgi

Michael Bürgi

Michael Bürgi

Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs
Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
Evolving Agencies

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
Evolving Agencies

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
Business of TV

Ad overexposure on CTV hurts streamers as much as brands
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
Member Exclusive

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
Digiday @ Cannes

Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow
Digiday @ Cannes

Digiday podcast at Cannes: Analyzing the ad-tech firms along Yacht Row with Tom Triscari
Digiday @ Cannes

Omnicom wraps Cannes deals with Criteo and InfoSum data partnership
Digiday @ Cannes

Omnicom deal with Snowflake creates a multi-party clean room using Albertsons and video publishers data
Digiday @ Cannes

Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
Digiday @ Cannes

Uber se asocia con Omnicom Media Group para combinar los datos de los usuarios con los conocimientos de Omni

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