Michael Bürgi

Michael Bürgi

Michael Bürgi

Digiday @ Cannes

Uber partners with Omnicom Media Group to meld rider data with Omni’s insights
Digiday @ Cannes

Digiday podcast at Cannes Lions: How to deal with the reaction to ‘woke’ culture
Generative AI

The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI
Member Exclusive

Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year
Digiday @ Cannes

Omnicom creates internal ecosystem to handle commerce media functions as it kicks off its Cannes presence
Evolving Agencies

How this SaaS optimization system attracted an investor and added AI that’s invisible to end users
Evolving Agencies

AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE
Beyond Ads

Michael Kassan takes chairman’s role with Possible event’s organizer; Deb Wahl and John Costello join as well
Going Global

GroupM’s global ad forecast stays optimistic, but gets a bit darker for U.S. growth
Member Exclusive

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
Business of TV

How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds
Generative AI

As AI spreads across the marketing landscape, data’s role will be key to success or danger
Member Exclusive

Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race

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