Michael Bürgi

Michael Bürgi

Michael Bürgi

Brands in Culture

Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Generative AI

How AI’s energy needs conflict with media agencies’ carbon reduction efforts
Navigating Economic Instability

Ad market braces for M&A surge
Future of Measurement

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
WTF Series

WTF is principal media?
Digiday+ Media Buying Briefing

Media Buying Briefing: How the upfront has changed over the last 30 years
Evolving Agencies

Transparency shift: CMOs navigate new norms in agency profit models
Business of TV

How streaming muscled its way into the upfront spotlight among the OGs of TV
Member Exclusive

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
Data Regulation

IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
Agency Culture

Is it time to change the agency holdco model?

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