Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?
Experimental Channels

As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
Agency Culture

How global agency group Dept has used its B Corp status as a differentiator
Agency Culture

GroupM North America CEO Kirk McDonald exits in senior shake up
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
Evolving Agencies

Sometimes agencies need an agency — rather, a media execution partner — to get the job done
Evolving Agencies

IPG vet Joshua Lowcock takes on a new role at Quad
Digiday @ Advertising Week

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
Digiday @ Advertising Week

Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
Digiday @ Advertising Week

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Member Exclusive

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
Digiday @ Advertising Week

Omnicom Media Group tackles standards across the media spectrum, starting with social

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