Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

How JumpCrew sells B2B companies on its concept of growth as a service
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
Digiday @ Possible

Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Future of Measurement

New entrants make media mix modeling faster and more accessible
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Evolving Agencies

Brian Lesser returns to GroupM with an expected focus on advancing tech
Member Exclusive

Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Life Beyond the Cookie

IntentIQ’s post-cookie alternative ID test shows promise
Evolving Agencies

This performance specialist shop finds new value as an agency for agencies
Business of TV

Programmatic pushes its way into the upfront bazaar
Business of TV

The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Evolving Agencies

Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
Digiday @ Cannes

Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content

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