Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
Business of TV

With lingering YouTube issues, Google battles broader reputational challenges from agencies
Evolving Agencies

Left off Madison digs into specific ethnicities to carve out its niche
Generative AI

Why Boathouse’s CEO is taking a decentralized approach to using AI for clients
Member Exclusive

Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
Experimental Channels

As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground
Evolving Agencies

How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
The Programmatic Marketer

GroupM is removing MFAs from its inclusion lists
Brands in Culture

Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
Member Exclusive

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
Experimental Channels

A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
Managing Through Crisis

YouTube faces pressure from agencies to cede more control over unwanted inventory
Member Exclusive

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date

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