Max Willens

Max Willens

Data & Privacy

‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes
Media Product Strategies

‘It was immediate’: The New York Post has started personalizing its commerce content recommendations
Data & Privacy

Vendors jostle for position ahead of coming contextual pivot
The Programmatic Publisher

Publisher ad alliances get a new look as cookie changes loom
Media Product Strategies

Four years into a subscription strategy, Medium still doesn’t spend money to acquire subscribers
WTF Series

WTF is NewsPassID?
Data & Privacy

Penske Media eyes data studio as way to drive more portfolio-wide selling
Member Exclusive

Digiday Research: Brands are more worried about the coming cookie changes than agencies
Data & Privacy

‘They’re solving a problem’: The Washington Post readies its Zeus platform for the buy side
Publishing in the Platform Era

‘I’m really looking for signs’: Facebook News grows as referral source for publishers
Publishing in the Platform Era

Cheat sheet: Facebook brings news back to platform in Australia – who it includes and under what terms – remains murky
WTF Series

WTF is trust.txt?
The Programmatic Publisher

After 18 months in the oven, Forbes’s first party data play hits the market

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