Max Willens

Max Willens

Content & Commerce

Trusted Media Brands has a 4-person team developing new consumer products
Member Exclusive

‘Treat display like a legacy product’: Insights from the Digiday Publishing Summit
Content & Commerce

‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers
Publishing in the Platform Era

‘Social used to be 30 percent. Now it’s 10’: Candid thoughts of publishers
Publishing in the Platform Era

‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior
Subscriptions

‘Company man’: Apple’s Peter Stern is the no-nonsense former cable TV exec leading Apple’s subscription services
Subscriptions

‘Bundles always dilute the brand’: Publishers grapple with Apple’s new subscription service
Member Exclusive

Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand
Member Exclusive

Consumer lifestyle publishers are trying their hands at B2B publishing
Subscriptions

Google starts ‘subscriptions lab’ for local publishers to develop paid content
Publishing in the Platform Era

How Facebook is spending more to ensure wary publishers rely on it less
Publishing in the Platform Era

Gravity blanket seller Futurism acquired by Singularity University
Publishing in the Platform Era

‘It’s been tight for us’: Why local media company Spirited Media ran out of time

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